Think about what "link in bio" asks someone to do. Leave the reel, tap your name, find the profile, find the link, pick the right one from a list of nine, and then finally read the page. Every one of those taps loses people.
The DM is already open
When someone comments, the conversation is already started. Sending the link right there removes every step in between. They tap once, from a message that names the exact thing they asked for.
Use the bio for the thing that never changes
- Bio link: your main page, the one that is true for a year.
- DM link: the specific thing this reel is about.
- Story: a keyword, because story links get missed and stories vanish.
What this changes about your content
Once the link lives in the DM, your call to action stops being "link in bio" and becomes "comment the word". That is a much easier thing to say in a reel, and it happens to be the thing Instagram rewards, because a comment is engagement and a profile visit is not.
Put this to work on your own DMs
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