Plenty of clothing brands in Pakistan do serious numbers with no website at all. The whole shop is a grid, a DM thread and a delivery rider. What separates the ones that scale is not the clothes — it is how fast the four questions get answered.
The four questions
- 1Is my size available?
- 2What is the fabric, and is it stitched?
- 3Do you deliver to my city, and what does it cost?
- 4Is cash on delivery available?
Every sale passes through these. If any one of them takes six hours to answer, the customer has already seen three other brands.
Keep the answers where they can be used
Stock, price and options belong on the product, not in your head. Once they are written down, the same answer can go out in a DM, on the product page, and in a comment reply without you retyping it.
Send one card, not a catalogue
When someone asks about a specific piece, send that piece — the right photo, the right price, and a button that opens it with their size already selected. A carousel of ten products is a way of asking the customer to do your job.
What to do with the ones who do not reply
Nothing pushy. Instagram gives you a 24-hour window and then closes it, which is a mercy. Put your effort into the next reel instead — the people who went quiet will come back when they see the next drop.
Put this to work on your own DMs
ohyap answers your Instagram comments and messages from your own words — in seconds, at any hour. Free to start, no card needed.
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